Rita Ora's debut is perfectly formulaic experimental dance-pop fusion done very well.
The short answer is: indisputably cute fun. The long answer is Rita Ora makes noise; fun, loud, and powerful dance-pop noise. She seems much friendlier (or maybe just less messed up) than Rihanna, tons more palatable (read: tolerable) to public tastes than Katy Perry, and her voice is infinitely stronger, more capable, and more soulful than Lana Del Rey's - not that I'm sure anyone ever thought (or said out loud) that Lana had a soulful voice.
Rita's looks are also worth mentioning. She's got one of those "could pass" faces. In this instance she could pass for some sort of mixed-up black. Except she's not - she's Albanian. But her make up, her fashion, and even her bleached out hair give Rita enough of the look to keep her on the hip hop blogs, and urban airwaves presumably longer than Izzy-Aga-Who??
